Graphic Design Collection
Reimagining a Consumer Brand
Overview
In this project, I selected an existing consumer brand and fully reimagining its identity through rebranding and packaging design. The goal was to critically examine the brand's current positioning, tone, and audience, then creatively transform it with a refreshed visual identity that stays true to its core values while offering a new perspective. The outcome included a redesigned logo, packaging concept, and visual direction that aligns with a clear brand vision.
Approach
Chose Red Bull for its bold, energetic, and adventurous brand personality.
Focused on retaining Red Bull’s high-energy tone while infusing a more lively, vibrant, and dynamic visual language.
Reinterpreted their vision of “giving wings” by emphasizing movement, power, and elevation through graphic elements and type.
Updated the packaging to feel more youthful and expressive, while still signaling performance and endurance.
Maintained a sense of boldness and edge, but balanced it with playfulness to broaden its appeal.
© Olive Yuen 2023