Graphic Design Collection
Music Artist Rebrand
Overview
In this project, I reimagined the brand identity of a music artist, focusing on how visual design can shape and elevate an artist’s public persona. The objective was to create a refreshed visual direction that aligns with the artist’s sound, message, and audience. Deliverables included a redesigned logo or wordmark, updated visual assets, and mock-ups of applications such as album covers, merchandise, streaming platform graphics, or promotional posters.
Approach
Joji is my chosen music artist
Reinterpreted their identity to better reflect their sound, message, and cultural impact.
Developed a new visual language including typography, color palette, and graphic motifs to express their artistic evolution.
Created sample mock-ups such as album art, merch designs, and promotional graphics to show how the branding comes to life across platforms.
© Olive Yuen 2023