The stamp-style logo brings together three ideas: threads, global reach, and the earth, creating something that you'd find pressed onto a vintage garment label, which felt right for a brand about lasting quality. For the palette, a warm red and deep navy do the heavy lifting, with ochre, soft slate, and off-white filling in the earthy, worn-in feel. Clarendon URW was the natural choice for its vintage weight and character, balanced out by Nunito Sans to keep things from feeling too rigid.