The logo layers a sunrise, an eternal sun motif, the brand's Singapore origin, and its tagline into one oval badge, giving it the feel of something precious and considered, like a vintage jeweler's mark. The all-gold linework keeps it warm and elevated without tipping into excess. The palette leans fully into the sun-drenched mood with soft cream, rich olive, golden yellow, amber, and burnt sienna all pulling from the same warm earth-and-light story. New Spirit sets a confident, slightly retro tone, Los Feliz OT adds structure and personality, and Quicksand keeps body copy light and approachable.