UX Work Collection
Summary
In-Depth
🔎 Overview
Project Type: Independent Passion Project
Duration: 3 months
Role: UX Designer & Researcher, Branding Strategist
Methods: User Interviews, Competitive Analysis, Prototyping, User Testing
Designing a trip-planning assistant that simplifies logistics, reduces cognitive load, and enables meaningful travel experiences.
🧩 Problem
Users love the idea of travel, but the effort required to plan a trip often stops them from following through.
Key Pain Points:
Sifting through dozens of tabs, apps, and websites
Inconsistent or overloaded travel information
Decision fatigue and lack of confidence in planning choices
💡 Solution
Voy is an AI-powered travel planning assistant that helps busy users plan trips quickly, confidently, and enjoyably.
Core Design Goals:
Simplify and centralize the planning process
Reduce cognitive load through smart, visual UX
Enable personalization with humanlike AI support
🔑 Key Features
Quality Score Summary:
Centralized Trip Dashboard with saved itineraries and live planning tools
AI Assistant for generating, adjusting, and visualizing itineraries
Manual overrides and filtering tools for AI suggestions
Visual trip previews and digestible summaries (dates, budget, transport)
ML-powered recommendations using association rules, classification, clustering, and NLP
🎯 Outcomes & Learnings
Designing for trust: Balancing AI and user control is key to engagement and long-term use
Prioritizing user value: Solving real pain points is more powerful than feature stacking
Lean research methods: Even small sample sizes reveal powerful design opportunities
Branding matters: Visual and emotional tone heavily influence user trust and follow-through
Summary
In-Depth
🔎 Overview
Project Type: Independent Passion Project
Duration: 3 months
Role: UX Designer & Researcher, Branding Strategist
Methods: User Interviews, Competitive Analysis, Prototyping, User Testing
Designing a trip-planning assistant that simplifies logistics, reduces cognitive load, and enables meaningful travel experiences.
🧩 Problem
Users love the idea of travel, but the effort required to plan a trip often stops them from following through.
Key Pain Points:
Sifting through dozens of tabs, apps, and websites
Inconsistent or overloaded travel information
Decision fatigue and lack of confidence in planning choices
💡 Solution
Voy is an AI-powered travel planning assistant that helps busy users plan trips quickly, confidently, and enjoyably.
Core Design Goals:
Simplify and centralize the planning process
Reduce cognitive load through smart, visual UX
Enable personalization with humanlike AI support
🔑 Key Features
Quality Score Summary:
Centralized Trip Dashboard with saved itineraries and live planning tools
AI Assistant for generating, adjusting, and visualizing itineraries
Manual overrides and filtering tools for AI suggestions
Visual trip previews and digestible summaries (dates, budget, transport)
ML-powered recommendations using association rules, classification, clustering, and NLP
🎯 Outcomes & Learnings
Designing for trust: Balancing AI and user control is key to engagement and long-term use
Prioritizing user value: Solving real pain points is more powerful than feature stacking
Lean research methods: Even small sample sizes reveal powerful design opportunities
Branding matters: Visual and emotional tone heavily influence user trust and follow-through
Voy App
Olive Yuen